Client Tips 3 -Digital or Film?
| During the high tech boom in the late 70's there was a recurring scenario in may photo studios. Somewhere along the line, someone told somebody "If you want the best quality, get it shot on 8x10 film". Marketing managers and other clients would insits on 8x10 regardless of the subject or situation. It didn't matter if it was kids chasing puppies in the playground, they wanted the 8x10 view camera for the "quality".
Today people hear thet digital is the way to go. In many ways it is. We love shooting digital. The studio has been shooting digitally for ten years (since 1994). But I wouldn't suggest automatically that digital is the way to go for all shoots. We would want to talk abut a few things first. Do you have a digital workflow? Do you have a system for handling the files and getting them into production? Does the photo shoot suggest digital or film? High volume shooting with constantly changing locations might be easier with a film approach. The new digital cameras are great and getting better all the time, but if there is a lot of fast action motor drive required, go with film. Or maybe you need the high end "hero shot" that you spend two days on production and shooting. Get it on film and get a top notch scan. Digital, on the other hand, is a great time saver. You know when you have the shot. You can get it into production faster, and if you are compositing, you can see if it's going to work. You can examine your test shots in great detail on the computer screen and get "impossible shots" in reasonable time frames. ( more about that in the Photographers tips) |
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